Digital marketing in the United Arab Emirates (UAE) is rapidly evolving, shaped by its dynamic economy, high internet penetration rates, and tech-savvy population. In recent years, the UAE has embraced digital transformation across industries, making it a prime environment for digital marketing innovations. With over 90% internet penetration, high mobile device usage, and a young, diverse population, the UAE offers a unique and fertile market for digital marketers. Key sectors like retail, real estate, tourism, and finance have heavily invested in digital marketing strategies to engage custom