Digital marketing in the United Arab Emirates (UAE) is rapidly evolving, shaped by its dynamic economy, high internet penetration rates, and tech-savvy population. In recent years, the UAE has embraced digital transformation across industries, making it a prime environment for digital marketing innovations. With over 90% internet penetration, high mobile device usage, and a young, diverse population, the UAE offers a unique and fertile market for digital marketers. Key sectors like retail, real estate, tourism, and finance have heavily invested in digital marketing strategies to engage customers, improve brand visibility, and drive sale Social media is a major pillar of digital marketing in the UAE. Platforms like Facebook, and LinkedIn are widely used to reach target audiences